Abstract: This article presents some of the issues attached to the research methods used in Social Psychology. First it introduces the different methods used in social psychological research (quantitative and qualitative) and discusses the basic epistemological assumptions that lie on the basis of each of them. Then it presents methods of generating/collecting data and techniques of quantitative and qualitative data analysis. Finally, it briefly discusses issues related to validity and reliability of qualitative and quantitative research in Social Psychology and highlights the importance of addressing social psychological questions through the use and analysis of empirical data.
Publication Year: 2015
Publication Date: 2015-01-01
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 65
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