Title: Barriers to entry in a regulated industry: Tackling barriers to entry with limited resources - The entrant perspective
Abstract: OBJECTIVES OF THE STUDY Earlier research on barriers to entry has strongly focused on the incumbents and explored strategies through which the incumbents are able to create or strengthen barriers to entry to deter entry from new competition to the industry. The objective of this research is to take the entrant perspective and study the implications of the barriers to entry for a de novo entrant seeking to enter a highly regulated marketplace. More specifically, the aim is to introduce the barriers to entry for a new entrant in the contextual background of market regulation and study how the entrant can tackle these barriers to entry to gain success in market entry. In addition, implications of high barriers to entry in relation to support for new company birth and growth are discussed.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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