Title: A 4-stage mental model of conversion: An approach to capture transition of customer mind
Abstract: Conversion is one of the ultimate goals of service providers. It requires an in-depth understanding of internal mental behavior toward conversion. There are many industrial best practices in terms of guidelines for conversion-oriented web design and smartphone application design. Most of them are still in a phase of trial-and-error because they lack a systematic methodology that deals with the mental flow of a customer during conversion. In order to provide building blocks towards a systematic construction of conversion-oriented web design methodology, the author proposes a 4-stage view model of conversion.
Publication Year: 2017
Publication Date: 2017-01-01
Language: en
Type: article
Indexed In: ['crossref']
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