Title: Key Success Factors in the Transfer of Web-Based Training A case study on commercial training at Volvo Cars done in collaboration with Semcon
Abstract: Training transfer is a well-studied research area. However, what factors that affect
transfer from web-based training in corporate contexts need to be studied further.
This case study sought to provide a better understanding on transfer of web-based
training in the context of commercial training at Volvo Cars. An exploratory and
mixed methodology approach was used, by combining a survey sent to sales consultants
with interviews carried out with trainers working with sales consultant training.
Six factors and their relation to training transfer were assessed in four national
markets. From correlation analysis, learning, relatability to work life, learner control,
training framing and expected outcomes were all found to positively correlate
with transfer. These results imply, among other things; That learning is related to
transfer; That web-based training needs to feel relevant and well-adapted to trainees’
work life; That extrinsic and intrinsic rewards are correlated with transfer performance.
Statistically significant differences in transfer rating could also be observed
between the four markets. This imply that how the training program is designed
and what attitudes there are towards web-based training in the market influence the
transfer outcome. The results of the study also provide suggestions on interesting
topics for future research in the field of transfer of web-based training, for example
how time pressure affect transfer performance, and how web-based training should
be implemented in order to maximize transfer outcome.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: dissertation
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