Title: An Empirical Study of the Factors Affecting the Use of ICTs Among Indian Women Entrepreneurs
Abstract: The study seeks to assess the various factors which affect the use of Information and Communication Technologies (ICTs) by urban women entrepreneurs in India. The study explores the gender disparities and various endeavors by governments and non-governmental agencies in promoting ICT use among women in India. The paper also assesses the frequency of ICT usage, variety of traditional and modern forms of ICTs and perceived benefits of ICT used by urban and educated women entrepreneurs in India. The study also attempts to analyze whether the level of education of women entrepreneur, type of enterprise (service/manufacturing), form of enterprise and the years of operation have any effect on these factors. The study concludes that urban and educated women entrepreneurs use ICTs on a regular basis and respondents perceived that it gave them exposure to new opportunities and boosted their confidence. Type of enterprise chosen had an impact on their interest in learning and their perception about power shortage. Their level of education impacted their awareness about the financing schemes. The years of operation had a significant impact on their perception about power shortage and male dominance. The form of ownership had a significant impact on training received by them and their preference for business expansion through e-commerce.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: article
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Cited By Count: 1
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