Abstract: Chapter 1 New Paradigms of Audiovisual Industry Mercedes Medina, Mercedes MedinaSearch for more papers by this author Mercedes Medina, Mercedes MedinaSearch for more papers by this author Mercedes Medina, Mercedes MedinaSearch for more papers by this authorMónica Herrero, Mónica HerreroSearch for more papers by this authorAlicia Urgellés, Alicia UrgellésSearch for more papers by this author Book Author(s):Mercedes Medina, Mercedes MedinaSearch for more papers by this authorMónica Herrero, Mónica HerreroSearch for more papers by this authorAlicia Urgellés, Alicia UrgellésSearch for more papers by this author First published: 11 February 2017 https://doi.org/10.1002/9781119384632.ch1Citations: 1 AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat Summary This chapter explains how the new order of communication has evolved around the three major issues of concern: the defense of pluralism, the social role of media content and the free circulation of global content. It establishes the general lines on which the media industry is based; from its global and historical evolution to its triple political, economic and cultural dimension. The concept of media product needs to be understood in its double condition, material and immaterial, integrating the concepts of product and service. The guiding role of the State in the launch of radio and television channels in Europe determined the first funding system of audiovisual services, especially television: public funding. The monopoly situation of the first TV channels derived from the concept of public service television and the scarcity of the radio spectrum, owned and managed by the State. Citing Literature Current and Emerging Issues in the Audiovisual Industry, Volume 1 RelatedInformation
Publication Year: 2017
Publication Date: 2017-02-11
Language: en
Type: other
Indexed In: ['crossref']
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Cited By Count: 1
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