Abstract:One rationale for the renewed focus on media production is the rapid and deep changes in the media and cultural industries. Media studies in general and production studies in particular have had probl...One rationale for the renewed focus on media production is the rapid and deep changes in the media and cultural industries. Media studies in general and production studies in particular have had problems keeping up. In many areas we simply do not know what is going on. Thus, there is a need for catching up and recruiting young researchers. But at the same time as we specialize and focus on media production, we ought to remind ourselves that our field is a sub-discipline in cultural sociology, itself an interdisciplinary subfield between humanities and the social sciences with ambitions to do critical and creative research across established disciplines and to expand methodological repertoires in the interdisciplinary borderlands. Our new emphasis on media production must therefore be understood as a strategic response to societal changes and not as an invitation to break with the fundamental understanding of media and cultural research as occupied with what John B. Thompson once coined as a ‘tripartite approach’ (Thompson, 1990: 307). There will always be, and should always be in media and cultural research, a sense of unity across the division of labour between researchers focusing on production, content and reception. Future media and cultural production research should continue to link these areas of research, and also investigate the connections between them. In the critical tradition, the concept of production also meant some kind of reproduction. The linear thinking in early models has been repudiated, but ideas of connectivity are underlying most media research. A case in mind is the imperative cum that Klaus Bruhn Jensen once launched within audience and reception studies (audience-cum-content) (Bruhn Jensen, 1987, 1995). I always thought this cum should beRead More
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: article
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