Title: A Study on Influence of Marketing Using Restaurant Consumers` Informationon on Customer Satisfaction and Customer Loyalty
Abstract: In this paper, we take advantage of the marketing of customer information in consumer eating factors are customer satisfaction and significant effect on customer loyalty analysis about whether the results can be summarized as follows watched . Perceived by the consumer marketing execution factors that customers take advantage of information according to gender, food service enterprise catering to consumers on the use affects customer satisfaction, customer loyalty, which showed a significant effect . So a lot of food service enterprise should take advantage of the customer information and customer information, organizations can be called factor for the execution of marketing and running the correct understanding of the relationship between customers and retain existing and attract new customers becoming critical . Food service enterpriser leading the effort to gain customer satisfaction should be . In addition, as shown in studies to affect customer satisfaction factors are slightly different from the actual earing . This is required by the customer, depending on products and services catering to the consumer point of view I think it can be shown differently. The consumer’s eating out according to the type of the introduction should be considered a strategic marketing is consequently respectively.In this paper, we take advantage of the marketing of customer information in consumer eating factors are customer satisfaction and significant effect on customer loyalty analysis about whether the results can be summarized as follows watched . Perceived by the consumer marketing execution factors that customers take advantage of information according to gender, food service enterprise catering to consumers on the use affects customer satisfaction, customer loyalty, which showed a significant effect . The food service enterprise with consumers in an effort to maintain good relations with customers and trying to maintain a close relationship and maintain relationships with customers on a regular basis is necessary efforts . The food service enterprise with respect to the customers in order to improve the quality of products and services, to listen to the voice of the customer efforts and leverage customer information to improve the products and services you want to take advantage of the effort. Leverage customer information related to ongoing efforts to promote and provide services strategy and regular customers trying to understand the needs and desires with products and services for our customers is also being raised about the need to understand in detail . So a lot of food service enterprise should take advantage of the customer information and customer information, organizations can be called factor for the execution of marketing and running the correct understanding of the relationship between customers and retain existing and attract new customers becoming critical . Food service enterpriser leading the effort to gain customer satisfaction should be . In addition, as shown in studies to affect customer satisfaction factors are slightly different from the actual execution appearing . This is required by the customer, depending on products and services catering to the consumer point of view I think it can be shown differently. The consumer’s eating out according to the type of the introduction should be considered a strategic marketing is consequently respectively.
Publication Year: 2014
Publication Date: 2014-04-01
Language: en
Type: article
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