Title: Using marketing research in assessment of efficiency of enterprise commodity policy
Abstract: In modern conditions only those enterprises function effectively in markets that intensively use marketing as a technique to achieve success in the economic activity. Marketing in the overall and market research in particular play a significant role in the formation and management of marketable enterprise policy. It is this element of marketing activities that provide goods with such characteristics which form its competitiveness in the market and create the conditions for high-profit enterprise. Therefore, this article provides guidance on the method of research and assessment of management efficiency of commodity company policy.
Publication Year: 2016
Publication Date: 2016-08-29
Language: en
Type: article
Indexed In: ['crossref']
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