Abstract:This chapter aims to do four things: describe public relations as a strategic management activity taking the business strategy and systems perspectives as a basis for discussion; explain the roles of ...This chapter aims to do four things: describe public relations as a strategic management activity taking the business strategy and systems perspectives as a basis for discussion; explain the roles of public relations practitioners; indicate the influences that determine the structure and priorities of public relations within organisations; describe the working linkages between public relations and other professional areas in organisations.Read More
Publication Year: 2020
Publication Date: 2020-09-02
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 13
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