The role of PR for technology

Name: Work Video:
Duration: 3 min 30 s
Description: This paper describes the importance of clear messaging through effective public relations programs that enable technologists, scientists and other experts to distinctly articulate their vision, become industry leaders, advance their technologies, and provide organizations with a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
Duana C. Welch; Patti D. Hill
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