Title: Cultural Practices and Media Production: The Case of Bollywood
Abstract: This chapter explores how media globalization has impacted upon cultural production and practices in a transnational context. The chapter discusses how South-South and increasingly, South-North cultural flows are challenging US cultural hegemony. It also explores the complexities of production and consumption of audio-visual media emanating from Bollywood, the world’s largest film industry. As a Southern production, Bollywood defies the US cultural hegemony, but as a mass phenomenon it produces its own version of hegemony.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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Cited By Count: 1
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