Title: Traditional Culture and Modern Visual Communication Design Teaching
Abstract: Design is both art and the carrier of culture since its birth, and draws nourishment from the traditional culture.Up till now, design and traditional culture is still closely related.Visual communication realizes the delivery and communication of information through the generation and interpretation of the meaning of graphic images.This paper analyzes the application of philosophical thought, graphics, calligraphy, color and other elements of traditional culture in visual communication design, and explains how to combine the charm of traditional culture and modern design in modern visual communication design teaching, to achieve the inheritance and development of culture.