Abstract: This chapter examines how India's activists employed transnational mobilization to protest Coca-Cola's exploitation of groundwater in the production of bottled drinks amid a growing national crisis of water scarcity in the country. It describes this transnational activism as a powerful critique of corporate globalization and Indian neoliberalism as well as a stark reminder of the dispossession of the resources of the rural poor for consumption by those on the other side of a widening economic divide in India's new freer marketplace. It also considers how the activists' struggle for “water for life, not for profit,” launched via a network of disparate sites of protest against Coca-Cola and distant allies, transformed the symbolic capital of the company's heavily branded products and its corporate world system more generally.
Publication Year: 2016
Publication Date: 2016-04-19
Language: en
Type: book-chapter
Indexed In: ['crossref']
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