Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W2500814712', 'doi': 'https://doi.org/10.1057/palgrave.dbm.3240218', 'title': 'Mobile Marketing – The Message Revolution', 'display_name': 'Mobile Marketing – The Message Revolution', 'publication_year': 2003, 'publication_date': '2003-12-01', 'ids': {'openalex': 'https://openalex.org/W2500814712', 'doi': 'https://doi.org/10.1057/palgrave.dbm.3240218', 'mag': '2500814712'}, 'language': 'en', 'primary_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.1057/palgrave.dbm.3240218', 'pdf_url': 'https://link.springer.com/content/pdf/10.1057%2Fpalgrave.dbm.3240218.pdf', 'source': {'id': 'https://openalex.org/S4210207324', 'display_name': 'Journal of Database Marketing & Customer Strategy Management', 'issn_l': '1741-2439', 'issn': ['1741-2439', '1741-2447'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319703', 'host_organization_name': 'Palgrave Macmillan', 'host_organization_lineage': ['https://openalex.org/P4310319703', 'https://openalex.org/P4310319965'], 'host_organization_lineage_names': ['Palgrave Macmillan', 'Springer Nature'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': True, 'oa_status': 'bronze', 'oa_url': 'https://link.springer.com/content/pdf/10.1057%2Fpalgrave.dbm.3240218.pdf', 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5062830971', 'display_name': 'Alan Tapp', 'orcid': 'https://orcid.org/0000-0002-7951-9264'}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'Alan Tapp', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5062830971'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 3.533, 'has_fulltext': True, 'fulltext_origin': 'pdf', 'cited_by_count': 28, 'citation_normalized_percentile': {'value': 0.936914, 'is_in_top_1_percent': False, 'is_in_top_10_percent': True}, 'cited_by_percentile_year': {'min': 88, 'max': 89}, 'biblio': {'volume': '11', 'issue': '2', 'first_page': '183', 'last_page': '184'}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10609', 'display_name': 'Impact of Social Media on Consumer Behavior', 'score': 0.9496, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10609', 'display_name': 'Impact of Social Media on Consumer Behavior', 'score': 0.9496, 'subfield': {'id': 'https://openalex.org/subfields/3312', 'display_name': 'Sociology and Political Science'}, 'field': {'id': 'https://openalex.org/fields/33', 'display_name': 'Social Sciences'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/direct-marketing', 'display_name': 'Direct marketing', 'score': 0.5261523}, {'id': 'https://openalex.org/keywords/culture-change', 'display_name': 'Culture change', 'score': 0.50147605}, {'id': 'https://openalex.org/keywords/consumer-engagement', 'display_name': 'Consumer Engagement', 'score': 0.495884}], 'concepts': [{'id': 'https://openalex.org/C146897074', 'wikidata': 'https://www.wikidata.org/wiki/Q1932925', 'display_name': 'Loyalty business model', 'level': 4, 'score': 0.7398101}, {'id': 'https://openalex.org/C2776967331', 'wikidata': 'https://www.wikidata.org/wiki/Q1132131', 'display_name': 'Loyalty', 'level': 2, 'score': 0.70142496}, {'id': 'https://openalex.org/C536005652', 'wikidata': 'https://www.wikidata.org/wiki/Q677073', 'display_name': 'Direct marketing', 'level': 2, 'score': 0.5261523}, {'id': 'https://openalex.org/C2777011882', 'wikidata': 'https://www.wikidata.org/wiki/Q5193493', 'display_name': 'Culture change', 'level': 2, 'score': 0.50147605}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.45413858}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.43909264}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.38475615}, {'id': 'https://openalex.org/C187736073', 'wikidata': 'https://www.wikidata.org/wiki/Q2920921', 'display_name': 'Management', 'level': 1, 'score': 0.3635028}, {'id': 'https://openalex.org/C144024400', 'wikidata': 'https://www.wikidata.org/wiki/Q21201', 'display_name': 'Sociology', 'level': 0, 'score': 0.31142527}, {'id': 'https://openalex.org/C162324750', 'wikidata': 'https://www.wikidata.org/wiki/Q8134', 'display_name': 'Economics', 'level': 0, 'score': 0.16053808}, {'id': 'https://openalex.org/C36289849', 'wikidata': 'https://www.wikidata.org/wiki/Q34749', 'display_name': 'Social science', 'level': 1, 'score': 0.07990721}, {'id': 'https://openalex.org/C140781008', 'wikidata': 'https://www.wikidata.org/wiki/Q1221081', 'display_name': 'Service quality', 'level': 3, 'score': 0.0}, {'id': 'https://openalex.org/C2780378061', 'wikidata': 'https://www.wikidata.org/wiki/Q25351891', 'display_name': 'Service (business)', 'level': 2, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': True, 'landing_page_url': 'https://doi.org/10.1057/palgrave.dbm.3240218', 'pdf_url': 'https://link.springer.com/content/pdf/10.1057%2Fpalgrave.dbm.3240218.pdf', 'source': {'id': 'https://openalex.org/S4210207324', 'display_name': 'Journal of Database Marketing & Customer Strategy Management', 'issn_l': '1741-2439', 'issn': ['1741-2439', '1741-2447'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319703', 'host_organization_name': 'Palgrave Macmillan', 'host_organization_lineage': ['https://openalex.org/P4310319703', 'https://openalex.org/P4310319965'], 'host_organization_lineage_names': ['Palgrave Macmillan', 'Springer Nature'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}], 'best_oa_location': {'is_oa': True, 'landing_page_url': 'https://doi.org/10.1057/palgrave.dbm.3240218', 'pdf_url': 'https://link.springer.com/content/pdf/10.1057%2Fpalgrave.dbm.3240218.pdf', 'source': {'id': 'https://openalex.org/S4210207324', 'display_name': 'Journal of Database Marketing & Customer Strategy Management', 'issn_l': '1741-2439', 'issn': ['1741-2439', '1741-2447'], 'is_oa': False, 'is_in_doaj': False, 'is_core': True, 'host_organization': 'https://openalex.org/P4310319703', 'host_organization_name': 'Palgrave Macmillan', 'host_organization_lineage': ['https://openalex.org/P4310319703', 'https://openalex.org/P4310319965'], 'host_organization_lineage_names': ['Palgrave Macmillan', 'Springer Nature'], 'type': 'journal'}, 'license': None, 'license_id': None, 'version': 'publishedVersion', 'is_accepted': True, 'is_published': True}, 'sustainable_development_goals': [{'score': 0.42, 'display_name': 'Decent work and economic growth', 'id': 'https://metadata.un.org/sdg/8'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W4389143236', 'https://openalex.org/W3113150333', 'https://openalex.org/W3024507329', 'https://openalex.org/W3015043872', 'https://openalex.org/W2469901228', 'https://openalex.org/W2389397154', 'https://openalex.org/W2277816436', 'https://openalex.org/W2141148255', 'https://openalex.org/W2123217435', 'https://openalex.org/W1988526719'], 'abstract_inverted_index': {'Mobile': [0], 'Marketing': [1], '—': [2], 'The': [3], 'Message': [4], 'Revolution;': [5], 'Author:': [6], 'Matt': [7], 'Haig;': [8], 'Reviewer:': [9, 28], 'Alan': [10], 'Tapp.': [11], 'Scoring': [12], 'Points:': [13], 'How': [14], 'Tesco': [15], 'is': [16], 'Winning': [17], 'Customer': [18], 'Loyalty;': [19], 'Authors:': [20], 'Tim': [21], 'Phillips,': [22], 'Clive': [23], 'Humby': [24], 'and': [25], 'Terry': [26], 'Hunt;': [27], 'Merlin': [29], 'Stone': [30]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2500814712', 'counts_by_year': [{'year': 2023, 'cited_by_count': 1}, {'year': 2021, 'cited_by_count': 5}, {'year': 2019, 'cited_by_count': 5}, {'year': 2018, 'cited_by_count': 1}, {'year': 2016, 'cited_by_count': 3}, {'year': 2015, 'cited_by_count': 2}, {'year': 2014, 'cited_by_count': 1}, {'year': 2012, 'cited_by_count': 2}], 'updated_date': '2024-09-19T07:08:13.326628', 'created_date': '2016-08-23'}