Title: CSR 2.0: The Evolution and Revolution of Corporate Social Responsibility
Abstract: Chapter 21 CSR 2.0: The Evolution and Revolution of Corporate Social Responsibility Wayne Visser, Wayne VisserSearch for more papers by this author Wayne Visser, Wayne VisserSearch for more papers by this author Book Editor(s):Manfred Pohl, Manfred PohlSearch for more papers by this authorNick Tolhurst, Nick TolhurstSearch for more papers by this author First published: 02 January 2012 https://doi.org/10.1002/9781119206156.ch21Citations: 3 AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat Summary This chapter describes the historical development of CSR and provides a glimpse of how it is likely to develop in future. The chapter further argues that CSR in its present form has only gone so far and outlines how the next step – CSR 2.0 – will become less Western-orientated and risk-averse, and evolve from niche 'nice-to-have' CSR into mass-market 'must-have' CSR, which will be incorporated into 'companies' DNA'. Citing Literature Responsible Business: How to Manage a CSR Strategy Successfully RelatedInformation
Publication Year: 2012
Publication Date: 2012-01-02
Language: en
Type: other
Indexed In: ['crossref']
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Cited By Count: 29
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