Title: What's in a Name? The Collegiate Mark, the Collegiate Model, and the Treatment of Student-Athletes
Abstract: The amateurism principle, by which student-athletes are ineligible for collegiate competition if they capitalize financially on their athletic skill or reputation, is a mainstay of college athletic competition. It has two general justifications. First, it underscores that those who compete on a university athletic team must be students at that university in more than name only. Second, it maintains college athletic competition as a "mark" separate from professional sports, thereby insulating fan interest, donor support, and revenue streams.