Abstract: A chi-square test can be applied to two-way designs as well as to the one-way designs we covered in Chapter 27. The simplest two-way design is a 2 × 2 and we illustrate it in Figure 28.1. Assume we asked business travelers which of two attributes they valued most in a hotel when they were traveling on business. The row and column variables each have two levels, and the uppercase letters in the cells represent the observed frequencies. Each row and column has a total frequency (e.g., A + B is the total number of women in the study), and the total sample size (N) is the sum of all cell frequencies.
Publication Year: 2009
Publication Date: 2009-08-17
Language: en
Type: book-chapter
Indexed In: ['crossref']
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