Abstract: This chapter discusses the ubiquity of big data and the strong need for analytical skills and resources because, as the data piles up, managing and analyzing these data resources in the most optimal way become critical success factors in creating competitive advantage and strategic leverage. A main obstacle to fully harnessing the power of big data using analytics is the lack of skilled resources and “data scientist” talent required to exploit big data. This chapter also illustrates some example application areas, analytics process model and job profiles for becoming analyst. To conclude, the relevance, importance, and impact of analytics are now bigger than ever before, given that more and more data are being collected, and that there is strategic value in knowing what is hidden in data, analytics will continue to grow.
Publication Year: 2012
Publication Date: 2012-01-02
Language: en
Type: other
Indexed In: ['crossref']
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Cited By Count: 5
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