Title: CSR Online Communication: The Metaphorical Dimension of CSR Discourse in the Food Industry
Abstract: Purpose The aim of this chapter is to discuss the communicative side of modern companies operating in the food industry, paying attention to the CSR discourse conducted in online communication. In this contribution, an attempt is made to show how the dialogue on corporate social conscience taking place at corporate websites shapes the way companies can be perceived in terms of organizational metaphors and how this perception mirrors the performance of CSR-oriented companies.
Publication Year: 2014
Publication Date: 2014-01-30
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 15
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