Abstract: Much of what you will read in this book may startle you. If you are a news professional, it may counter what you have been taught in school or learned on the job. It may even seem to contradict what you assume from watching local TV news yourself. Why are our conclusions so dramatically different from the accepted truths about local TV news? It is important to consider from where the received wisdom of local TV news comes. Much of it is supported by anecdotes or practices handed down from bosses. Some of the conventions that are accepted truisms may be correct, but some may just be the way things “always” have been done. So from this point on, take all those things you “know” about TV news and put them aside. What you are reading uses hard data to reach an entirely new set of conclusions about news production and audience response. Among them:
Publication Year: 2007
Publication Date: 2007-04-16
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 1
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