Abstract: To deliver best in class user experiences, design practitioners have to create the end to end experience based on a solid understanding of the target user’s needs. In the case of consumer products, this task is made somewhat easier by the fact that the designer can “imagine” themselves as the potential user of the product. This strategy is rendered ineffective in an enterprise context since the designer is most likely not the end user they are designing for. To overcome this hurdle, designers can use the power of empathy to understand their user’s needs and design delightful experiences for them. In this paper, we will share a case study from SAP’s Design and Co-Innovation Center that illustrates the power of empathy to understand a complex domain and design experiences that delight.
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: book-chapter
Indexed In: ['crossref']
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