Abstract:Summary The integration of quality, analytics, and big data guided by the strategic direction of the organization can potentially result in new sources of customer value and a new source of competitiv...Summary The integration of quality, analytics, and big data guided by the strategic direction of the organization can potentially result in new sources of customer value and a new source of competitive advantage. This research report describes some of the advances related to quality, analytics, and big data and explores the benefits of integrating them in practice. Analytics and big data techniques can help improve product and service quality by generating new customer insights and enhancing decision making. Also, it is argued that analytics and big data initiatives can be improved if quality principles are applied. It is explained that analytics is not just about numbers and big data doesn’t necessarily mean we need millions of data points. A new emergent definition of big data is introduced plus ten ideas for better integrated quality, analytics, and big data practices.Read More
Publication Year: 2016
Publication Date: 2016-01-01
Language: en
Type: article
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Cited By Count: 2
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