Title: An Examination of Customer-to-Customer Interactions: A Field Experiment Approach
Abstract: The current paper presents an innovative approach to examining customer-to-customer interactions. The field experiment design, utilizing a group tour setting, contributes to the relationship marketing literature by adopting a management perspective and investigating the unexplored link between customer-to-customer interactions and important outcomes to consumers and service providers.
Publication Year: 2014
Publication Date: 2014-10-11
Language: en
Type: book-chapter
Indexed In: ['crossref']
Access and Citation
Cited By Count: 2
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