Title: Branding Lisbon — Defining the Scope of the City Brand
Abstract: It can be argued that place branding is now a well-established concept. The last few years have witnessed a flow of new research and publications in the area. The year 2002 can be seen as a pivotal one for the field. In that year, Nigel Morgan, Annette Pritchard and Roger Pride (2002) edited a book titled Destination Branding: Creating the Unique Destination Proposition. This book, a collection of articles within the place branding field, was the first of its kind. That same year, the Journal of Brand Management published a special issue dedicated exclusively to place branding. In 2004, following the success of that special issue and the increasing interest in the area, the publishers launched a new journal named Place Branding – now renamed Place Branding and Public Diplomacy – with articles focused on the branding of places. Four years later, Keith Dinnie (2008) published Nation Branding – Concepts, Issues, Practice, the first academic book written exclusively on the topic of nation branding. Since then there has been a considerable number of new book publications in the area of place branding.KeywordsTourism RegionBook PublicationNeighboring CityBrand ManagementMarketing VariableThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: book-chapter
Indexed In: ['crossref']
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Cited By Count: 8
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