Get quick answers to your questions about the article from our AI researcher chatbot
{'id': 'https://openalex.org/W240216837', 'doi': None, 'title': 'Effectiveness of the customer retention strategies applied by Commercial Banks In Kenya', 'display_name': 'Effectiveness of the customer retention strategies applied by Commercial Banks In Kenya', 'publication_year': 2013, 'publication_date': '2013-10-01', 'ids': {'openalex': 'https://openalex.org/W240216837', 'mag': '240216837'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'http://erepository.uonbi.ac.ke/handle/11295/59863', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'dissertation', 'type_crossref': 'dissertation', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5008906093', 'display_name': 'Emmah Kemunto Mecha', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': True, 'raw_author_name': 'Emmah Mecha', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': ['https://openalex.org/A5008906093'], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': None, 'has_fulltext': False, 'cited_by_count': 0, 'citation_normalized_percentile': {'value': 0.0, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 0, 'max': 65}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T10154', 'display_name': 'Customer Relationships, Behavior, and Loyalty', 'score': 0.994, 'subfield': {'id': 'https://openalex.org/subfields/1407', 'display_name': 'Organizational Behavior and Human Resource Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T10154', 'display_name': 'Customer Relationships, Behavior, and Loyalty', 'score': 0.994, 'subfield': {'id': 'https://openalex.org/subfields/1407', 'display_name': 'Organizational Behavior and Human Resource Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T12384', 'display_name': 'Customer Equity Management and Prediction', 'score': 0.9365, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/customer-retention', 'display_name': 'Customer Retention', 'score': 0.608677}, {'id': 'https://openalex.org/keywords/customer-loyalty', 'display_name': 'Customer Loyalty', 'score': 0.507744}], 'concepts': [{'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.5580459}, {'id': 'https://openalex.org/C101276457', 'wikidata': 'https://www.wikidata.org/wiki/Q5196474', 'display_name': 'Customer retention', 'level': 4, 'score': 0.4552251}, {'id': 'https://openalex.org/C21547014', 'wikidata': 'https://www.wikidata.org/wiki/Q1423657', 'display_name': 'Operations management', 'level': 1, 'score': 0.38260224}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.35722739}, {'id': 'https://openalex.org/C127413603', 'wikidata': 'https://www.wikidata.org/wiki/Q11023', 'display_name': 'Engineering', 'level': 0, 'score': 0.23036876}, {'id': 'https://openalex.org/C140781008', 'wikidata': 'https://www.wikidata.org/wiki/Q1221081', 'display_name': 'Service quality', 'level': 3, 'score': 0.08470124}, {'id': 'https://openalex.org/C2780378061', 'wikidata': 'https://www.wikidata.org/wiki/Q25351891', 'display_name': 'Service (business)', 'level': 2, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'http://erepository.uonbi.ac.ke/handle/11295/59863', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'id': 'https://metadata.un.org/sdg/17', 'score': 0.42, 'display_name': 'Partnerships for the goals'}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 0, 'referenced_works': [], 'related_works': ['https://openalex.org/W3200340772', 'https://openalex.org/W3158310305', 'https://openalex.org/W2967257898', 'https://openalex.org/W2941269813', 'https://openalex.org/W2913988190', 'https://openalex.org/W2898499377', 'https://openalex.org/W2618921006', 'https://openalex.org/W2566941980', 'https://openalex.org/W2564874365', 'https://openalex.org/W2563973017', 'https://openalex.org/W2553696697', 'https://openalex.org/W2504645251', 'https://openalex.org/W2437247078', 'https://openalex.org/W2346901654', 'https://openalex.org/W2336650941', 'https://openalex.org/W2285350699', 'https://openalex.org/W2280554447', 'https://openalex.org/W2271578311', 'https://openalex.org/W2254884424', 'https://openalex.org/W1586617346'], 'abstract_inverted_index': None, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W240216837', 'counts_by_year': [], 'updated_date': '2024-09-19T02:28:00.333583', 'created_date': '2016-06-24'}