Publication Information

{'id': 'https://openalex.org/W2402043735', 'doi': None, 'title': 'Evaluating Effectiveness of Bank Advertising in the Internet: Theory and Practice', 'display_name': 'Evaluating Effectiveness of Bank Advertising in the Internet: Theory and Practice', 'publication_year': 2012, 'publication_date': '2012-01-01', 'ids': {'openalex': 'https://openalex.org/W2402043735', 'mag': '2402043735'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'http://idosi.org/wasj/wasj18(Economics)12/13.pdf', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': [], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5019694197', 'display_name': 'Denis Shakhov', 'orcid': 'https://orcid.org/0000-0001-7999-1326'}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Denis A. Shakhov', 'raw_affiliation_strings': [], 'affiliations': []}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5007649110', 'display_name': 'Anna A. Panasenko', 'orcid': None}, 'institutions': [], 'countries': [], 'is_corresponding': False, 'raw_author_name': 'Anna A. Panasenko', 'raw_affiliation_strings': [], 'affiliations': []}], 'institution_assertions': [], 'countries_distinct_count': 0, 'institutions_distinct_count': 0, 'corresponding_author_ids': [], 'corresponding_institution_ids': [], 'apc_list': None, 'apc_paid': None, 'fwci': 1.028, 'has_fulltext': False, 'cited_by_count': 3, 'citation_normalized_percentile': {'value': 0.86428, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 75, 'max': 78}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T12922', 'display_name': 'Business and Economic Development', 'score': 0.9513, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, 'topics': [{'id': 'https://openalex.org/T12922', 'display_name': 'Business and Economic Development', 'score': 0.9513, 'subfield': {'id': 'https://openalex.org/subfields/2308', 'display_name': 'Management, Monitoring, Policy and Law'}, 'field': {'id': 'https://openalex.org/fields/23', 'display_name': 'Environmental Science'}, 'domain': {'id': 'https://openalex.org/domains/3', 'display_name': 'Physical Sciences'}}, {'id': 'https://openalex.org/T12662', 'display_name': 'Digitalization and Economic Development in Agriculture', 'score': 0.9115, 'subfield': {'id': 'https://openalex.org/subfields/1408', 'display_name': 'Strategy and Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T14453', 'display_name': 'Sustainability and Innovation in Business', 'score': 0.9077, 'subfield': {'id': 'https://openalex.org/subfields/1405', 'display_name': 'Management of Technology and Innovation'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/advertising-research', 'display_name': 'Advertising research', 'score': 0.75092983}, {'id': 'https://openalex.org/keywords/advertising-campaign', 'display_name': 'Advertising campaign', 'score': 0.56184924}, {'id': 'https://openalex.org/keywords/search-advertising', 'display_name': 'Search advertising', 'score': 0.49906898}, {'id': 'https://openalex.org/keywords/contextual-advertising', 'display_name': 'Contextual advertising', 'score': 0.45542094}], 'concepts': [{'id': 'https://openalex.org/C512338625', 'wikidata': 'https://www.wikidata.org/wiki/Q624902', 'display_name': 'Online advertising', 'level': 3, 'score': 0.7895191}, {'id': 'https://openalex.org/C12718992', 'wikidata': 'https://www.wikidata.org/wiki/Q4686766', 'display_name': 'Advertising research', 'level': 2, 'score': 0.75092983}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.71280706}, {'id': 'https://openalex.org/C110875604', 'wikidata': 'https://www.wikidata.org/wiki/Q75', 'display_name': 'The Internet', 'level': 2, 'score': 0.69229406}, {'id': 'https://openalex.org/C56408696', 'wikidata': 'https://www.wikidata.org/wiki/Q6980087', 'display_name': 'Native advertising', 'level': 4, 'score': 0.6260686}, {'id': 'https://openalex.org/C110350745', 'wikidata': 'https://www.wikidata.org/wiki/Q1761818', 'display_name': 'Advertising campaign', 'level': 2, 'score': 0.56184924}, {'id': 'https://openalex.org/C202286406', 'wikidata': 'https://www.wikidata.org/wiki/Q4672747', 'display_name': 'Advertising account executive', 'level': 4, 'score': 0.52354026}, {'id': 'https://openalex.org/C187687199', 'wikidata': 'https://www.wikidata.org/wiki/Q844880', 'display_name': 'Search advertising', 'level': 4, 'score': 0.49906898}, {'id': 'https://openalex.org/C139807058', 'wikidata': 'https://www.wikidata.org/wiki/Q352374', 'display_name': 'Adaptation (eye)', 'level': 2, 'score': 0.47848147}, {'id': 'https://openalex.org/C70133500', 'wikidata': 'https://www.wikidata.org/wiki/Q1815904', 'display_name': 'Contextual advertising', 'level': 4, 'score': 0.45542094}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.4217879}, {'id': 'https://openalex.org/C41008148', 'wikidata': 'https://www.wikidata.org/wiki/Q21198', 'display_name': 'Computer science', 'level': 0, 'score': 0.41529596}, {'id': 'https://openalex.org/C162853370', 'wikidata': 'https://www.wikidata.org/wiki/Q39809', 'display_name': 'Marketing', 'level': 1, 'score': 0.35184133}, {'id': 'https://openalex.org/C136764020', 'wikidata': 'https://www.wikidata.org/wiki/Q466', 'display_name': 'World Wide Web', 'level': 1, 'score': 0.16072372}, {'id': 'https://openalex.org/C15744967', 'wikidata': 'https://www.wikidata.org/wiki/Q9418', 'display_name': 'Psychology', 'level': 0, 'score': 0.096034974}, {'id': 'https://openalex.org/C169760540', 'wikidata': 'https://www.wikidata.org/wiki/Q207011', 'display_name': 'Neuroscience', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'http://idosi.org/wasj/wasj18(Economics)12/13.pdf', 'pdf_url': None, 'source': None, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'display_name': 'Decent work and economic growth', 'id': 'https://metadata.un.org/sdg/8', 'score': 0.45}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 4, 'referenced_works': ['https://openalex.org/W2049429470', 'https://openalex.org/W2049642013', 'https://openalex.org/W2060612640', 'https://openalex.org/W569894642'], 'related_works': ['https://openalex.org/W608768531', 'https://openalex.org/W606394709', 'https://openalex.org/W3126656022', 'https://openalex.org/W3124889769', 'https://openalex.org/W3110600914', 'https://openalex.org/W3015649498', 'https://openalex.org/W2982340958', 'https://openalex.org/W2734813160', 'https://openalex.org/W2596030068', 'https://openalex.org/W2573877576', 'https://openalex.org/W2558684410', 'https://openalex.org/W2492963328', 'https://openalex.org/W2383932524', 'https://openalex.org/W2359049675', 'https://openalex.org/W2318135240', 'https://openalex.org/W226523013', 'https://openalex.org/W2257156098', 'https://openalex.org/W2123610305', 'https://openalex.org/W2047770573', 'https://openalex.org/W2003784829'], 'abstract_inverted_index': {'2': [0], 'Abstract:': [1], 'In': [2, 38], 'the': [3, 5, 14, 23, 32, 40, 45, 61, 132], 'article': [4], 'problem': [6], 'of': [7, 9, 26, 34, 47, 66, 74, 87, 106, 115, 117, 120, 131, 136], 'evaluation': [8, 73, 114, 135], 'bank': [10, 142], 'advertising': [11, 28, 36, 49, 75, 107, 119, 138], 'effectiveness': [12, 65, 76, 116, 139], 'in': [13, 92, 140], 'Internet': [15], 'is': [16, 29, 58], 'investigated': [17], 'both': [18], 'theoretically': [19], 'and': [20, 22, 63, 70, 81, 85, 90, 123], 'practically': [21], 'conceptual': [24], 'framework': [25], 'online': [27, 118, 137], 'analyzed': [30], 'with': [31], 'use': [33], 'different': [35], 'methods.': [37], 'particular,': [39], 'work': [41], 'mostly': [42], 'focuses': [43], 'on': [44], 'analysis': [46], 'traditional': [48], 'methods': [50, 69], '(banners,': [51], 'text': [52], 'message': [53], 'advertising,': [54], 'etc.).': [55], 'Special': [56], 'attention': [57], 'given': [59], 'to': [60, 72, 102], 'economic': [62, 104], 'psychological': [64], 'advertising.': [67], 'Various': [68], 'approaches': [71], 'are': [77, 83, 95, 108, 125], 'considered,': [78], 'their': [79, 88], 'advantages': [80], 'disadvantages': [82], 'identified': [84], 'possibilities': [86], 'adaptation': [89], 'usage': [91], 'financial': [93], 'sphere': [94], 'ascertained.': [96], 'The': [97, 110], 'database': [98], 'components': [99], 'that': [100], 'serve': [101], 'determine': [103], 'efficiency': [105], 'determined.': [109], 'applied': [111], 'tools': [112], 'for': [113, 129, 134], 'banking': [121], 'products': [122], 'services': [124], 'examined.': [126], 'Practical': [127], 'recommendations': [128], 'improvement': [130], 'mechanism': [133], 'a': [141], 'have': [143], 'been': [144], 'developed.': [145]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2402043735', 'counts_by_year': [{'year': 2021, 'cited_by_count': 1}, {'year': 2019, 'cited_by_count': 1}, {'year': 2015, 'cited_by_count': 1}], 'updated_date': '2024-12-24T12:25:59.001415', 'created_date': '2016-06-24'}