Publication Information

{'id': 'https://openalex.org/W2399508522', 'doi': 'https://doi.org/10.2139/ssrn.2776376', 'title': 'Do Brands Compete or Coexist? Evidence from the Cola Wars', 'display_name': 'Do Brands Compete or Coexist? Evidence from the Cola Wars', 'publication_year': 2016, 'publication_date': '2016-01-01', 'ids': {'openalex': 'https://openalex.org/W2399508522', 'doi': 'https://doi.org/10.2139/ssrn.2776376', 'mag': '2399508522'}, 'language': 'en', 'primary_location': {'is_oa': False, 'landing_page_url': 'https://doi.org/10.2139/ssrn.2776376', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}, 'type': 'article', 'type_crossref': 'journal-article', 'indexed_in': ['crossref'], 'open_access': {'is_oa': False, 'oa_status': 'closed', 'oa_url': None, 'any_repository_has_fulltext': False}, 'authorships': [{'author_position': 'first', 'author': {'id': 'https://openalex.org/A5059035133', 'display_name': 'Anthony Koschmann', 'orcid': 'https://orcid.org/0000-0002-3083-8336'}, 'institutions': [{'id': 'https://openalex.org/I150468666', 'display_name': 'Emory University', 'ror': 'https://ror.org/03czfpz43', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I150468666']}], 'countries': ['US'], 'is_corresponding': True, 'raw_author_name': 'Anthony Koschmann', 'raw_affiliation_strings': ['Emory University, Goizueta Business School, Students'], 'affiliations': [{'raw_affiliation_string': 'Emory University, Goizueta Business School, Students', 'institution_ids': ['https://openalex.org/I150468666']}]}, {'author_position': 'last', 'author': {'id': 'https://openalex.org/A5029486418', 'display_name': 'Jagdish N. Sheth', 'orcid': 'https://orcid.org/0000-0002-1163-5760'}, 'institutions': [{'id': 'https://openalex.org/I150468666', 'display_name': 'Emory University', 'ror': 'https://ror.org/03czfpz43', 'country_code': 'US', 'type': 'education', 'lineage': ['https://openalex.org/I150468666']}], 'countries': ['US'], 'is_corresponding': False, 'raw_author_name': 'Jagdish N Sheth', 'raw_affiliation_strings': ['Emory University - Department of Marketing'], 'affiliations': [{'raw_affiliation_string': 'Emory University - Department of Marketing', 'institution_ids': ['https://openalex.org/I150468666']}]}], 'institution_assertions': [], 'countries_distinct_count': 1, 'institutions_distinct_count': 1, 'corresponding_author_ids': ['https://openalex.org/A5059035133'], 'corresponding_institution_ids': ['https://openalex.org/I150468666'], 'apc_list': None, 'apc_paid': None, 'fwci': 1.315, 'has_fulltext': True, 'fulltext_origin': 'ngrams', 'cited_by_count': 5, 'citation_normalized_percentile': {'value': 0.842388, 'is_in_top_1_percent': False, 'is_in_top_10_percent': False}, 'cited_by_percentile_year': {'min': 81, 'max': 82}, 'biblio': {'volume': None, 'issue': None, 'first_page': None, 'last_page': None}, 'is_retracted': False, 'is_paratext': False, 'primary_topic': {'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9828, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, 'topics': [{'id': 'https://openalex.org/T11161', 'display_name': 'Consumer Market Behavior and Pricing', 'score': 0.9828, 'subfield': {'id': 'https://openalex.org/subfields/1406', 'display_name': 'Marketing'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T10154', 'display_name': 'Customer Service Quality and Loyalty', 'score': 0.9395, 'subfield': {'id': 'https://openalex.org/subfields/1407', 'display_name': 'Organizational Behavior and Human Resource Management'}, 'field': {'id': 'https://openalex.org/fields/14', 'display_name': 'Business, Management and Accounting'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}, {'id': 'https://openalex.org/T11898', 'display_name': 'Economics of Agriculture and Food Markets', 'score': 0.9257, 'subfield': {'id': 'https://openalex.org/subfields/2002', 'display_name': 'Economics and Econometrics'}, 'field': {'id': 'https://openalex.org/fields/20', 'display_name': 'Economics, Econometrics and Finance'}, 'domain': {'id': 'https://openalex.org/domains/2', 'display_name': 'Social Sciences'}}], 'keywords': [{'id': 'https://openalex.org/keywords/cola', 'display_name': 'Cola (plant)', 'score': 0.8456962}], 'concepts': [{'id': 'https://openalex.org/C2781138811', 'wikidata': 'https://www.wikidata.org/wiki/Q114264', 'display_name': 'Cola (plant)', 'level': 2, 'score': 0.8456962}, {'id': 'https://openalex.org/C112698675', 'wikidata': 'https://www.wikidata.org/wiki/Q37038', 'display_name': 'Advertising', 'level': 1, 'score': 0.5441876}, {'id': 'https://openalex.org/C144133560', 'wikidata': 'https://www.wikidata.org/wiki/Q4830453', 'display_name': 'Business', 'level': 0, 'score': 0.47820687}, {'id': 'https://openalex.org/C71924100', 'wikidata': 'https://www.wikidata.org/wiki/Q11190', 'display_name': 'Medicine', 'level': 0, 'score': 0.1564838}, {'id': 'https://openalex.org/C134018914', 'wikidata': 'https://www.wikidata.org/wiki/Q162606', 'display_name': 'Endocrinology', 'level': 1, 'score': 0.0}], 'mesh': [], 'locations_count': 1, 'locations': [{'is_oa': False, 'landing_page_url': 'https://doi.org/10.2139/ssrn.2776376', 'pdf_url': None, 'source': {'id': 'https://openalex.org/S4210172589', 'display_name': 'SSRN Electronic Journal', 'issn_l': '1556-5068', 'issn': ['1556-5068'], 'is_oa': False, 'is_in_doaj': False, 'is_core': False, 'host_organization': 'https://openalex.org/I1318003438', 'host_organization_name': 'RELX Group (Netherlands)', 'host_organization_lineage': ['https://openalex.org/I1318003438'], 'host_organization_lineage_names': ['RELX Group (Netherlands)'], 'type': 'repository'}, 'license': None, 'license_id': None, 'version': None, 'is_accepted': False, 'is_published': False}], 'best_oa_location': None, 'sustainable_development_goals': [{'display_name': 'Industry, innovation and infrastructure', 'id': 'https://metadata.un.org/sdg/9', 'score': 0.62}], 'grants': [], 'datasets': [], 'versions': [], 'referenced_works_count': 29, 'referenced_works': ['https://openalex.org/W1538907800', 'https://openalex.org/W1541923805', 'https://openalex.org/W169517714', 'https://openalex.org/W1983169436', 'https://openalex.org/W1988447536', 'https://openalex.org/W1994416402', 'https://openalex.org/W2005845191', 'https://openalex.org/W2023695356', 'https://openalex.org/W2028130735', 'https://openalex.org/W2031977623', 'https://openalex.org/W2047579316', 'https://openalex.org/W2050068936', 'https://openalex.org/W2050145907', 'https://openalex.org/W2113372818', 'https://openalex.org/W2141561277', 'https://openalex.org/W2166475989', 'https://openalex.org/W2171039002', 'https://openalex.org/W2286274140', 'https://openalex.org/W2316762593', 'https://openalex.org/W2798109200', 'https://openalex.org/W3122856353', 'https://openalex.org/W3209296121', 'https://openalex.org/W4230960402', 'https://openalex.org/W4238277503', 'https://openalex.org/W4242431894', 'https://openalex.org/W4245477958', 'https://openalex.org/W4255395708', 'https://openalex.org/W4362230840', 'https://openalex.org/W634472946'], 'related_works': ['https://openalex.org/W4232471016', 'https://openalex.org/W4205181360', 'https://openalex.org/W3160926417', 'https://openalex.org/W3121985746', 'https://openalex.org/W2910679271', 'https://openalex.org/W2740398269', 'https://openalex.org/W2419991450', 'https://openalex.org/W2406159221', 'https://openalex.org/W2049009785', 'https://openalex.org/W2003247564'], 'abstract_inverted_index': {'Marketers': [0], 'believe': [1], 'that': [2, 118, 129, 151, 156], 'competition': [3, 12], 'and': [4, 20, 67, 113, 125], 'brand': [5, 73, 131], 'loyalty': [6], 'create': [7], 'a': [8], 'tug-of-war:': [9], 'consumers': [10], 'like': [11], 'since': [13], 'competing': [14, 39, 159], 'firms': [15], 'must': [16], 'innovate,': [17], 'improve': [18], 'quality,': [19], 'lower': [21], 'prices,': [22], 'leading': [23], 'to': [24, 30, 50, 137], 'increased': [25], 'consumer': [26], 'welfare.': [27], 'Brands': [28], 'prefer': [29], 'minimize': [31], 'competition,': [32], 'as': [33, 86], 'innovation': [34], 'requires': [35], 'costly': [36], 'development': [37], 'while': [38], 'on': [40], 'price': [41], 'reduces': [42], 'profitability.': [43, 54], 'Rather,': [44], 'brands': [45, 152, 157], 'quasi-compete,': [46], 'using': [47], 'differentiated': [48], 'offerings': [49], 'compete': [51], 'yet': [52], 'sustain': [53], 'We': [55], 'examine': [56], 'marketing’s': [57], 'dominant': [58], 'logic': [59], 'of': [60, 64, 95, 105, 127], 'the': [61, 83, 106, 147, 161], 'service-centered': [62], 'model': [63], 'exchange': [65], '(Vargo': [66], 'Lusch': [68], '2004)': [69], 'by': [70], 'looking': [71], 'at': [72, 119, 140, 160], 'loyal': [74, 132, 139], 'household': [75], 'purchasing': [76], 'patterns': [77], 'between': [78, 123], 'two': [79, 99], 'substantive': [80], 'brands.': [81], 'With': [82], 'Cola': [84], 'Wars': [85], 'our': [87], 'context,': [88], 'we': [89, 116, 154], 'use': [90], 'Markov': [91], 'chain': [92], 'switching': [93], 'probabilities': [94], 'panel': [96], 'data': [97], 'for': [98], 'product': [100], 'categories.': [101], 'Across': [102], 'three': [103, 121], 'levels': [104, 122], 'branded': [107], 'house': [108], '(parent': [109], 'brand,': [110, 112], 'category': [111], 'variety': [114], 'brand),': [115], 'find': [117, 155], 'all': [120], '90%': [124], '95%': [126], 'households': [128], 'are': [130], 'in': [133, 143], 'one': [134], 'quarter': [135], 'continue': [136], 'be': [138], 'each': [141], 'level': [142], 'subsequent': [144], 'quarters.': [145], 'Despite': [146], 'commonly': [148], 'held': [149], 'belief': [150], 'compete,': [153], 'coexist,': [158], 'consumption': [162], 'fringes': [163], '(non-heavy': [164], 'users)': [165], 'instead.': [166]}, 'cited_by_api_url': 'https://api.openalex.org/works?filter=cites:W2399508522', 'counts_by_year': [{'year': 2024, 'cited_by_count': 1}, {'year': 2022, 'cited_by_count': 1}, {'year': 2018, 'cited_by_count': 2}, {'year': 2017, 'cited_by_count': 1}], 'updated_date': '2024-12-16T19:11:47.793152', 'created_date': '2016-06-24'}