Title: A Study of Course Design for Marketing English Based on the Features of ESP
Abstract: The economic globalization urgently requires talents with better communication skills in English.Hence our universities need to cultivate those inter-disciplinary talents with professional proficiency and good English skills.So the teaching methods of ESP have become increasingly important.On the basis of analyzing the features of ESP,we discussed the teaching methods of marketing English,and did research on its course design and ways of teaching so much so that we could teach marketing English more effectively,and practice on improving the comprehensive ability of the use of English for our students.
Publication Year: 2011
Publication Date: 2011-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot