Title: A Research of Language and Cultural Differences in Chinese and English Advertisements
Abstract: Language and culture have a close relationship.Different languages reflect different cultures.The culture constraints and influences the language.Chinese and English advertising language is a mirror to reflect Chinese and the western culture.This paper clarifies the Chinese and western language differences from the aspects of pronunciation,wording and sentence structure and shows the Chinese and western cultural differences from values,social customs and thinking modes by conducting a contrastive analysis of Chinese and English advertising languages.It reflects that the Chinese and western language and culture are interacting with each other by analyzing and researching the language and cultural differences between Chinese and English advertisements.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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