Title: The Analyses of the Application of Cooperative Principle and Politeness Principle in International Business Communication
Abstract: Due to the lack of understanding of pragmatics,students of Business English major are often confronted with some troubles for cross-cultural communication in international business.This paper aims at reminding teachers of cultivating students′ awareness of cross-culture and improving their international business communication abilities,by illustrating the different applications of cooperative principles and politeness principles between Chinese people and westerners with some international business communication examples.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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