Title: A Brief Talk on the Confirmation and Valuation of Business Reputation
Abstract:Business reputation,as the results of many interactional factors,is the intangible as-sets not to be precisely measured and separately identified.However,it reflects the total value of an enterprise a...Business reputation,as the results of many interactional factors,is the intangible as-sets not to be precisely measured and separately identified.However,it reflects the total value of an enterprise and the balance between its measurable assets and proprietary debts,as well as the current value of its excess revenues in the future.Based on analyses of a case,this paper dis-cusses the confirmation and valuation of business reputation—the immeasurable intangible assets.Read More
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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