Title: Analysis of Customer's Choice Preference based on Discrete Choice Model
Abstract:Understanding well the customer's need and choice's preference in market segment for an enterprise is the key point to obtain good market return.On the basis of the interview information and sample da...Understanding well the customer's need and choice's preference in market segment for an enterprise is the key point to obtain good market return.On the basis of the interview information and sample data and the discrete choice model,this paper discusses the customer's choice's preference and analyzes the relationship between the individual characters and consumption behavior.Based on the Logit model and SPSS statistic analysis some reasonable explain are proposed.The result of this research can be used in target marketing orientation and choices of dairy supply chain.Read More
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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