Title: Demand Change and Marketing Innovation Catering to the Knowledge Economy Era
Abstract: Our society is about to usher in the knowledge economy age with five changes in consumers' demand. Adaptability is always the key to enterprises for their successful marketing. As such, an enterprise has to innovate its marketing concept system(knowledge marketing concept, consumer satisfaction concept and green marketing concept),marketing combination(products, channels and promotion) and marketing management,with highly-efficient and flat marketing management organism.
Publication Year: 2002
Publication Date: 2002-01-01
Language: en
Type: article
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