A Review on the Nature of Goodwill

Name: Work Video:
Duration: 3 min 30 s
Description: Though scholars in accounting fields have studied the nature of goodwill for more than 100 years and made some progress in such following fields as: the goodwill composing factors, direct measurement and in direct measurement, they haven't made a radically breakthrough. We should first define clearly goodwill, and then study the nature of goodwill based on some relevant theory.
Dong Bi-rong
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