Title: The Style and the Connotation of the Advertisements from Ming Dynasty to Qing Dynasty of Hongjiang Ancient Commercial City
Abstract: Advertisements of Hongjiang ancient commercial city can be looked as the typical advertisement of Ming dynasty and Qing dynasty in China.Following the rapid development of economy in Hongjiang ancient commercial city,the style of its advertisement has becoming diversity.It reached its climax during Ming dynasty and Qing dynasty which was studied thoroughly by the author in this thesis aiming at a further understaning of the advertisement in Ming and Qing dynasty.What’s more,the author digged the connotation meaning of the advertisements of Hongjiang ancient commercial city,drawing such conclusions as advertisement has economic function as well as culture function and Chinese traditional culture always has close relationship with adverting.
Publication Year: 2009
Publication Date: 2009-01-01
Language: en
Type: article
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