Title: On Development Orientation of Life Insurance Marketing
Abstract: The insurance products are mainly sold directly by insurance companies and insurance agents. With the developing of the society and insurance market, the marketing must be innovated and be reformed to meet the fast change. This paper discusses the trend of the insurance marketing on the basis of analysis of the necessity of the current insurance marketing methods.
Publication Year: 2001
Publication Date: 2001-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot