Title: A Study on Marketing Innovation of Tourism Enterprise Based on Experience Economy
Abstract: After agriculture economy,industry economy,serve economy,experience economy becomes the brand-new economy devel- opment stage once more.On experience economy condition,consumers not only attach importance to product and service,but also much eagerly long to get the satisfaction of experience.This paper briefly states current situation of our country tourism enterprise,totally analyzes the existence problem of tourism enterprise marketing on experience economy condition.On the basis,I put forward innovative method and thought taking experience as center of tourism marketing concept,product,promotion,pricing,service people,experience topic,and internet marketing,etc.In order to promote our country tourism marketing conforming to the development of times,and improve the tourism enter- prises competitive ability in domestic and foreign market.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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