Title: Research on core competitiveness of multinational corporation based on enterprise culture
Abstract: Taking the enterprise culture as the standpoint,combining with the core competitiveness theory,the paper analyzes the characteristics of enterprise culture as well as the connotation of core competitiveness,and conducts the research to the relation between enterprise culture and the multinational corporation's core competitiveness.From this foundation,the paper discusses the cultivation of core competitiveness among multinational corporations from three aspects:establishing enterprise culture which takes company value as core,establishing the new enterprise culture which takes humanism as core values,constructing the innovation enterprise culture.
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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