Title: RESEARCH ON RURAL TOURISM PRODUCTS PROMOTION IN ANHUI PROVINCE
Abstract: Taking the rural tourism products in Anhui Province development present situation as the entry point,based on the system analysis on type,quality,structure,service,marketing and so on,proposed the purpose of rural tourism product promotion in Anhui Province that consummate the tourism product system,protect the rural tourist resources,adapt to new market demand,optimize tourism product structure.And take it as the guidance,carrying on the comprehensive elaboration on the Anhui Province rural tourism product's promotion from the product development,management,marketing,innovation four comparatively macroscopic aspects,finally obtains the rural tourism product's promotion in Anhui Province to realize the resources integration,product diversification,the development of sophisticated,management specialization,market popularity,operating characteristic,tourism leisure,institutionalized innovation,marketing the brand of the nine targets.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
Access and Citation
AI Researcher Chatbot
Get quick answers to your questions about the article from our AI researcher chatbot