Title: Expansion Strategy Analysis of Newspaper Media in Microblogging Platform
Abstract: Microblogging is a cutting-edge field of the development of the mobile Internet,while thriving in the mobile In-ternet,microblogging showing a buoyant trend.Microblogging platform with its different from all previous media character-istics of Communication Studies,polymerization huge mobile Internet user groups.On the other hand,for traditional media,especially the media reported,a new generation of audience their reading habits and media exposure habits being microblog-ging platform specification.But had to seek a new breakthrough from the point of view or the industrial point of view,of the Communication Studies under the new situation of the newspaper media,on the one hand so that they can attract a new gen-eration of audience and achieve self-marketing,on the other hand,through the microblogging platform.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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