Title: Agency-by-Agreement of the Production of Private Brand Commodities of Retailers
Abstract:Along with retailers unceasingly growing in the contact games with manufacturers and fierce competition in retailing industry,modernized retailers are gradually increasing concern on the management of...Along with retailers unceasingly growing in the contact games with manufacturers and fierce competition in retailing industry,modernized retailers are gradually increasing concern on the management of private brands.However,asymmetric information issue widely exists in the choice of manufacturers that produce private brand commodity.The paper explores how to evade the risks resulting from asymmetric information from the forward and afterward aspects of contracts signed.By comprehensively using the subjective method of Analytic Hierarchy Process and the objective method of Artificial Intelligence Neural Network,the paper brings up the evaluation indexes and methods that retailers choose agency-by-agreement manufacturers,and the methods to evade the risks after choosing them.Read More
Publication Year: 2007
Publication Date: 2007-01-01
Language: en
Type: article
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