Title: Towards the Three Principles for Translation of English Advertising Texts
Abstract: Translation of advertising texts is a type of cross-language and cross-culture communication activity with a definite purpose.The purposes of advertising and its translation determine that the principles for advertising translating are certainly different from general translation standards,motivated as they are by profit making.Taking into account the nature and purpose of translation of English advertising texts,this paper proposes,explains and illustrates the following three principles for their translation: faithfulness in content,attractiveness in form and acceptability in culture.These three principles are essential standards to appraise the quality of translated versions of English advertising texts.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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