Title: Study on Red Tourism Experience from the Perspective of Perceived Value——A Case of Shaoshan
Abstract: Summarizing the reference literature related on tourism experience and tourists' perceived value at home and abroad,this paper extracts four dimensionalities for red tourism experience,which are function value,social value,educational value and situational value. Combining with the base attributes of red tourism,this paper comes up with the perceived value measuring scale of red tourism for tourists. Through the questionnaire survey and the software of SPSS19. 0,this paper verifies that,tourists' perceived value of red tourism experience consists of four dimensionalities,and tourists have different identity degrees on the four dimensionalities,sorted the four dimensionalities by degree in acceptance order,they are educational value,situational value,function value and social value. Finally,this paper makes some suggestions for the marking of red tourism experience according to the results of the study.
Publication Year: 2015
Publication Date: 2015-01-01
Language: en
Type: article
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Cited By Count: 1
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