Title: Studies on the Customer Value Strategy ——cultivating customer loyalty
Abstract: AbstrcatThe market competition is actually customer competition. How to attract and maintain the customers has become the mission of enterprises. With the set-up of the concept of customer-orientation, the change of concept from customer satisfaction or loyalty to customer value appears in marketing . The concept of customer value is being considered as a new source for enterprise to have an advantage competition. The key to obtain sustainable competitive and growth advantage is to offer unique value to the customer and cultivate customer loyalty.
Publication Year: 2005
Publication Date: 2005-01-01
Language: en
Type: article
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