Marketing Strategies of Nonprofit Scientific Research Institution

Name: Work Video:
Duration: 3 min 30 s
Description: Marketing is the latest function that is accepted by the west nonprofit organization. Our national nonprofit scientific research institution have realized the importance of the marketing. This paper gives the way on how to plan the marketing strategies based on the culture, diference and core ability,guides the national nonprofit research institute make use of the west nonprofit marketing theory.
Chen Yu-zhong
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