Title: Analysis of the Marketing Ability of Logistics Enterprises in China under Global Financial Crunch and the Corresponding Countermeasures
Abstract: Under the circumstantce of mixed challenge and opportunity,the marketing ability of logistics enterprises in China has become the key factor whether one would stand or go under.On the ground of an in-depth analysis of the internal-external environment of the logistics enterprises in China and the reality of their marketing ability,the paper provides several suggestions for the correction of existing problems and the enhancement of core competitivity.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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