Title: Analysis of Knowledge Service Marketing Strategy in Libraries in Colleges and Universities
Abstract: Knowledge service is the basic object and fundamental task for libraries currently, while libraries could only realize this object by knowledge service marketing. Current libraries in colleges and universities should set up an idea of knowledge service marketing, should make use of modern information technology to build up knowledge marketing system, should strengthen the development of knowledge products, and should also improve the core competence of libraries in colleges and universities.
Publication Year: 2012
Publication Date: 2012-01-01
Language: en
Type: article
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