Title: Psychological Appeals of Advertising Language
Abstract: Advertisement transfers its theme hy advertising language which stimulates the consumer's psychological system.The ultimate purpose of advertising is to persuade the consumer to buy the product and change the ideas of the audience.Thus advertising psychology studies the art of persuasion.The design of advertisement will get successful if the persuasive art is combined with the analysis of consumer psychology.
Publication Year: 2008
Publication Date: 2008-01-01
Language: en
Type: article
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