Title: Industrial Market Environment Characteristic and Enterprise Strategy Risk
Abstract: Theory of competitive strategy has always stressed the impact of industry market environment for enterprise competitive performance uncertainties.From the industry competition constitutes,this environment can be divided into the industrial structure,industry evolution,industry potential and industrial partnerships.Four kinds of industry environmental characteristics affected the level of the enterprise long-term performance through changes in the constituent elements of competition.The industrial constitutive risk displays in the industrial structure uncertainty,the change of competition constitution factor and in the competition strategy relative equalization.From industry inducts to the growth,maturelyand decline,the industrial structure and competition essential factor has the fundamental change,finally affecting the enterprise competition foundation and the survival condition,and causeing the investment trap and the strategic non-rational risk.Industrial potential risk for the scale and the market share displays similarly in the industry market mechanism stable influence,whether does its risk lie in maintains the ideal market share and the scale efficiency.The industrial cooperation in the moment of sharing benefit,has industrial cooperation risks in the price and quantity betrayal as well as efficiency,price and study not symmetry.
Publication Year: 2010
Publication Date: 2010-01-01
Language: en
Type: article
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Cited By Count: 3
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